The 5 Most Popular Dropshipping Items to Sell this Holiday Season

The ho-ho-holidays are right around the corner and if you’re an eager ecommerce entrepreneur, visions of sales are probably dancing in your head.

As you’d expect, the holidays provide a huge advantage to online retailers. After looking at data from over 30k of our U.S. merchants last year, ecommerce store owners saw a 23 percent increase in sales during the two weeks before Christmas. With just a couple of weeks until Black Friday and Cyber Monday, the busiest sales days of the year, you may be thinking that it’s too late to start add products to your online store. With Volusion’s Dropshipping app, you can add new products to your store in just a few clicks without absorbing the burden of having to store inventory and ship products from your home. Easy, right. But now comes the hard part…what should you sell?

Based on data from our dropshipping partner, US Direct by Inventory Source, the top 5 most popular categories are:

  • Women’s apparel
  • Men’s apparel
  • Outdoors
  • Home goods
  • Gifts
  • Baby apparel and accessories


Within these categories, there are plenty of products that could make great gifts for the holidays, which could mean more sales for you. We’ll break down some of the best products to dropship this holiday season!

1. Holiday attire and apparel

It’s no surprise here, but “Christmas sweater” is a hugely popular search term that historically skyrockets around this time of year. Ugly Christmas sweater parties have become all the rage and it’s now trendy to buy holiday sweaters sporting cheeky sayings.


2. Bluetooth headphones

As we move closer to the New Year, more people will begin their wellness journeys, which provides a big opportunity for retailers to showcase items these health-conscious newbies might need. Enter bluetooth headphones. Perfect for people who enjoy working out, but don’t want to wear bulky headphones with long wires, bluetooth headphones have become a popular item this year.


3. Hand warmers

The first day of winter officially starts on December 21st this year, and while the Farmer’s Almanac predicts a warmer-than-usual season, the snow has already begun in many parts of the US. With winter coming, products that help keep shoppers warm will soar in popularity including multi-purpose hand warmers.


4. Face masks

From teens to adults, face masks have become a global phenomenon. Charcoal masks, rose oil masks and acne-fighting masks seem to be leading the pack in popularity. No matter your skin type, there are face masks for almost everyone. Face masks will make great gifts and could also be a great addition to your online store.

5. Sweater dresses

Comfortable and stylish, sweater dresses have become a big trend in women’s fashion. They’re perfect for layering and labeled as a season staple by many fashion publications. If you already sell women’s apparel, make sure you add sweater dresses to your offering this season.


Want to get started dropshipping on your V2 store? Take a look at our step-by-step guide on how to install our app, or leave us a comment!