In a culmination of years of warnings and updates, Google is now sending out emails to webmasters notifying them that their search-indexing pattern is changing. The full email is short and to the point, so we’ll include it here:
Mobile-first indexing enabled for your domain
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
Keep developing mobile friendly content and focusing on your customer’s shopping experience and you’ll be golden.
The final line of this email is the real heavy hitter. Google is now recognizing whether your mobile website provides the same experience as your desktop version. As we’ve said in the past, your online presence, regardless of device, should provide a unified and seamless experience. When it's all said and done, if you’ve received this email you’re good to go! Keep developing mobile friendly content and focusing on your customer’s shopping experience and you’ll be golden.
If you’re reading this and haven’t yet received your email, hop over to your Search Console and check your mobile index coverage via their status and performance reporting tools. Google’s recently overhauled their Search Console, officially graduating it out of beta, so now is a great time to reacquaint yourselves with the new-look webmaster tools.
Have any questions about mobile indexing? Leave us a comment!