We all know that customer reviews are becoming an increasingly important part of the buying process. In a world of social media and review sites like Yelp, shoppers are looking for second, third and even fourth opinions before making a purchase. This means that you should work to actively grow your review base, but in the process, you’re bound to get a negative review or two along the way.


And while this may seem like an issue at first, there are several ways that you can turn a negative into a positive. To learn five of my favorite tricks, check out this quick video.

Questions? I’m at your service – just leave me a comment in the box below!