Before you can improve your 404 page, it's helpful to first know what's wrong with it. Check out today's episode to learn four common errors we see on clients' sites.

Your 404 page probably isn't something you think about often. A 404 page, also known as an error page, is where your customers land when they navigate to a URL that doesn't exist on your site. While your 404 page may seem unimportant, poor treatment could actually be leading to a spike in your abandoned carts. Still having trouble with your 404 page? Our support team will be happy to help you out!